Design your Wine Label

Think about the last time you went shopping for a bottle of wine: maybe it was for a friend or to bring as gift to someone hosting a dinner party or get-together. What guided your eye through the expansive number of brands now readily available at any local grocery store? Like the other millions of people that have grown the wine industry to a $60 billion industry, you probably checked through some simple and quick mental decisions: red or white, domestically grown or imported and price point. Even after that, you’re probably left holding three or four bottles. It’s impossible to deny that there is a small thing that can make or break the purchase for many people: the label.

Especially when buying a bottle that will eventually be a gift, it’s undeniable that consumers shop with their eyes. Need proof? Last year, Wine.net surveyed 2,000 wine drinkers asking them to choose between three bottles of red wine and three bottles of white wine with only a picture of each bottle to guide them. 80% said their decision was based mostly on the label!

If you’re an independent wine maker, you need to be sure your bottles stack up against the competition.

Read on to learn more about crafting a perfect wine label for your brand and how you can make sure your label leaves your consumers on cloud wine.

Know yourself and your audience

A wine label has very little space so every element must be chosen for maximum impact.

First things first: who are you and what’s your story? A century-old vineyard in Adelaide might want to communicate to a potential customer that they are trusted, historic brand, making them a solid investment. While an upstart winemaker in Melbourne might want to sell to younger, more adventurous buyer looking for something unique and new. Figure out how to tell that story in an engaging way in only a sentence or two, while also describing the particulars of that bottle.

Design your wine label

Once you have a clear idea of who you are and the audience you’re trying to reach, let that guide the design choices of your label.

What colour label?

Wine has pretty standard bottle colours: reds are sold in dark green bottles to keep out the sunlight and prevent oxidization, while whites are sold in clear or pale green bottles. The first step to choosing a colour scheme for your label is making sure it pops on the bottle the wine will be sold in.

Reds traditionally follow two colour schemes: dark, deep colours creating a moody feel, or a white label with rich ink colours (deep reds, blues or golds). White wine labels tend to go for light blues and greens, creating airy or crisp feelings. And whites, golds and pinks reign supreme for sparkling and the super trendy roses.

Of course, traditions are made to be broken. In recent years, vintners have started being more playful with their colour schemes, pairing bright or dark labels with whites for a bold, contrasting effect, or choosing a full-spectrum of bright colours to make a red more playful.


If you need help with anything, please don’t hesitate to reach out to us!

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